Why post in stories? What's the purpose?
A common question I hear when it comes to Instagram and Facebook stories. Let me tell ya' though there are many benefits of using stories for your business. Here are the top 5 reasons why YOU should be using stories for your business:
1. It gives you better visibility!!! When you post a story you don't have to worry about getting lost in your followers' feed, instead, you show up right at the top of their feed. If you have interacted with that particular follower recently, you actually will show up first. Cool, huh? The best way to beat the algorithm is to just be active in stories!
2. It allows you to show more of a personable side. When you are talking directly to the camera in stories, your followers (and possible clients or customers) get to see who's behind the brand. Build that connection which could convert overtime to sales!
3. You can share other content from other accounts. I love this feature. Make sure you tag the account you are sharing! This is a great advantage as you gain exposure to that person's audience too if they decide to re-post your story.
4. Great way to showcase your products or services. Give your followers a more personable and viewable method to your products or services. Let's say you are in the middle of creating the product you make, hop on stories and show some behind the scenes. Show the finished product and how it works on stories. If service-based, show you results from a client from your computer and talk to your followers about it. This is a great way to make a SALE or land a CLIENT!
5. Engage with polls, quizzes, questions, etc. in stories. You can build engagement in stories with these awesome features and even send direct messages to the people that are participating. Build that connection, talk with your followers, and possibly land a sale or client!
I must know, how do you use stories for your business???
Comments