Pinterest Advertising

Advertising is not a new concept, but the methods do constantly evolve. Regardless, the foundational element of advertising success is to put captivating ads where your target audience hangs out.

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For most businesses, at least a portion of their audience is active Pinterest users, which is why knowing how to advertise on Pinterest is so important. Let’s take a look at some statistics and then some tips for successful Pinterest ads.

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Pinterest Statistics

There are more than 322 million active users on Pinterest every month. Approximately a third of these users are in the U.S., and the international Pinterest market is continuously growing. Almost 90 percent of U.S. pinners use the platform for research on purchases. At the minimum, most purchase decisions start there.

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Additionally, more than 70 percent of worldwide Pinterest users are female, and women carry a lot of purchasing power in most households. Let’s put this into perspective with these examples:

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A mother is preparing to throw her son a graduation party. She logs onto Pinterest to look for “graduation party ideas”, and browses the millions of boards and pins that provide inspiration. From that inspiration, they come up with ideas on decorations, food, presents, music, games, and more.

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A young adult female is moving out on her own. She wants ideas on how to decorate her new place and an understanding of items she needs in her new home, such as dishes and linens. From Pinterest, she can create an exhaustive list of things she wants or needs to purchase.

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Stay at home moms are often looking for ways to make some cash from home without sacrificing time with family. They search Pinterest for ideas, resources, and courses they should take in preparation.

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Additionally, almost half of U.S. dads use Pinterest as a source for DIY projects to do with their kids, healthy recipes for the family, and other household purchases to make. And more than half of millennials use Pinterest to plan out their lives. To say that the platform is full of potential customers is quite an understatement.

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How to Advertise on Pinterest

Now that you are aware of how many people use Pinterest and just some of the things that it is used for, you should see the value in advertising on the platform. In order to develop and run successful advertising campaigns, follow these tips:

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Create Great Pins

Without a great pin, you are not going to gain the attention you desire or need to meet your business goals. Your pins need to look good, of course, with captivating images- preferably all with one color theme to make them more cohesive.

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The look is not all of it, though. The words you place on the pin play a big role, too, so you should choose them carefully. Everything about your pin needs to gain your audience’s attention and encourage them to do what you want them to do, such as click-through or purchase.

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Optimize for SEO

The title of your pin, the description, the words in your profile- everything needs to be optimized for SEO. SEO is what gets you organic, or free, traffic. By optimizing everything for SEO, you are decreasing the amount you need to spend on paid Pinterest advertising.

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Set the Right Targeting Criteria

Any time you are creating an advertising campaign, you need to know whose attention you are trying to get and take the necessary steps to get that attention. This means that you must set the correct targeting criteria. Before you launch a campaign, be sure you have it set to get in front of the right people.

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Schedule at the Right Time

There is a good time and a bad time for everything, and that includes advertising on Pinterest and other social media platforms. Your audience is not logged onto the platform all day. There are certain times when a large group of your target audience is active, and there are times when they are not. By knowing these times and scheduling your Pinterest ads for the optimal times, you are improving your chances of success.

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Get Help With Pinterest Ads

Most business owners simply do not have the time or energy necessary to dedicate themselves to learning how to advertise on Pinterest, and that’s okay. There are many people available to provide help with Pinterest advertising on as large or small of a scale as you choose. By hiring a Pinterest ads manager, you gain the benefits of Pinterest ads without all the work it takes.

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Spread the Message Marketing is a team of strategists, managers, and advertisers that can help with Pinterest ads so your business meets its maximum potential. Reach out to us today to work with a Pinterest ads manager.