Pinterest Marketing Specialist

Generally speaking, a Pinterest marketing specialist creates and runs a Pinterest account in order for a business to gain the best results. Doing that requires multiple tasks and skills. While it can involve many things, the following are some of the tasks that most Pinterest marketers provide:

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Set-Up

Setting up a Pinterest business account is different from an individual account. You want your business account to build your customer base, increase website traffic, and improve sales. Therefore, your business account needs to be set up to do these things. A Pinterest specialist can make sure that your account is set up for the best results from the very beginning.

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Provide SEO Friendly Content

Pinterest is a social media platform and search engine rolled into one. When people search Google for certain terms, even Pinterest results show up on the first page sometimes, if they are optimized for search engines.

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Everything about your Pinterest account needs to be SEO friendly. That includes the images, the content, your profile, the descriptions, the keywords, and more. A Pinterest marketing specialist will ensure that your account is optimized.

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Create and Schedule Pins

Pinterest revolves around pins, so of course, you need pins. However, just any pins will not do. A Pinterest marketer will create appealing pins which are optimized to gain the biggest audience. They can also schedule these pins for peak times, ensuring maximum potential.

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Create and Organize Boards

One of the most important things to know about how to market on Pinterest is the value and power of strategically created boards. Your boards have the power to attract your audience, increase website traffic, and set you up as an authority- if they are done well. Just pinning things you like won’t cut it.

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This is one area specialists shine. They know how to create boards and organize them in such a way that your following will increase and you can meet your business goals.

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Analyze and Tweak

A very important aspect of Pinterest digital marketing is understanding the metrics and how to use them. Specialists know which metrics matter, how to read them, and how to use them to tweak things that do not seem to be working. Effective Pinterest digital marketing requires the knowledge and ability to adapt when necessary, which is something that specialists can do well.

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Pinterest Coaching

Having someone else run your Pinterest account for the life of your business is completely fine, but even those who outsource can do well to learn a few things about Pinterest digital marketing.

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A specialist can provide you and your team with Pinterest coaching on how to market on Pinterest. The knowledge and skills you gain can help you make marketing decisions in the future.

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Campaign Strategy

When you are looking to reach a business goal, a marketing campaign is usually in order. By considering the goal you have, your campaign should include steps that will ultimately move you toward that goal. A specialist can help you develop an effective Pinterest campaign strategy, using their knowledge and experience, to reach whatever your current goal might be.

 

Whether you are just starting out on Pinterest or have had an account for years, Spread the Message Marketing can set up, audit, tweak, and build your account to help you achieve your desired results. Contact us today so we can get started.